Holding Board-level executive and non-executive rolesfor over 15 years, Amanda leads the University of East London asVice-Chancellor & President, is Chair of the British Universities & Colleges Sport, HEA Principal Fellow, Council Member for the Association of CommonwealthUniversities, and has held Professorships in International Business at multipleinstitutions in the UK and around the world. Former senior leadership roles include Chair of London Higher; Chief Executive Officer, Newcastle UniversityLondon; Pro-Vice Chancellor (International Priorities), University of Salford; andPrincipal of St. Cuthbert’s Society (a Durham University College).

Amanda holds an outstanding track record in transformative organisationalchange and innovation – currently demonstrated through transformationalleadership of the University of East London, now comprising 50,000 students, 3,000+staff and an annual turnover of c£340m. She has an exceptional profile offorging successful collaborations within and between world-class highereducation and business and holds an entre- and intrapreneurial skills set and, in-depth knowledge ofalternative educational models and new business ventures in both charitable andfor-profit environments. She led the development of the disruptive‘challenger institution’ - University Academy 92, building the distinctiveindustry-facing ‘Target Talent Curriculum’ - founded by the Class of ’92 andLancaster University and launched in September 2017. She led the 2014 TimesHigher Education Business School of the Year and has led the University of EastLondon to become: The Times & The Sunday Times University of the Year 2025(Teaching Quality), to be short-listed as both the 2023 and 2025 Times HigherEducation University of the Year; to achieve theUK’s highest, fastest, most diversified, sustained university revenue growth (oneof just 15 universities operating without debt); the UK’s largest, fastestmover in new & sustained graduate start-ups; the UK’s number one universityfor the greatest, fastest improvement in graduate outcomes; and, the UK’shighest, fastest-improving institution for student experience – number 1 inEngland for graduating students’ positivity.

An eminent social scientist, she holds a rare insightinto a cross-section of strategic groupings of universities across the UK and atrack record in delivering results and realising value through the triple helixof education, business and government. At the University of East London, she iscommitted to advancing the diversity of the talent pipeline, building healthgain to drive learning gain and delivering a transformative contribution toinclusive futures, skills and innovation. Using the power of sport to unlockpositive transformation in many forms has been a golden thread throughoutAmanda’s leadership journey. Also an award-winning researcher, her expertiselies in the fields of international business, marketing psychology andstrategic communications with particular application to the digital and socialbusiness agendas. Her research has appeared in many leading journals and sheauthors seminal texts in her field. She has contributed tointernationally-excellent/world-leading submissions in all four of the mostrecent UK REFs and RAEs. She has a multi-million pound track-record in researchand enterprise funding from governmental, professional & commercialsources.

Married with three sons, shealso has particular interests in eventing, dance and the value of sport moregenerally. She plays the piano, badly but with enthusiasm.

Notes about the University of East London (UEL):

The UK’s most socially inclusive university, UEL is committed toincreasing the diversity of the talent and innovation pipeline, though itscareers-1^st furious focus, and to addressing health and economicinequalities, wherever they are found.

Economic Powerhouse: UEL and its students generated £1.2 billionin UK output and supported over 13,000 jobs in the academic year 2023/2024 –while directly employing more people than other major local organisations WestHam United FC and London City Airport combined (1 in 100 jobs in the LondonBorough of Newham directly relate to the University of East London).

Global Export Leader: UEL delivered over 17% of all service sectorexports for both the London Boroughs of Newham and Hackney combined (based onlatest ONS data), cementing its role as a key driver of regional and nationalprosperity.

Championing Skills and Public Service: UEL is training the capital’s futureworkforce, educating 1 in 3 of London’s Childhood and Youth Studies, 1 in 14studying Adult Nursing, 1 in 11 Social Work, 1 in 10 teachers, and 1 in 4 Sportand Exercise Sciences students – ensuring vital sectors are ready for thefuture.

Engine for Employability and Growth: As well as being the fastest-rising university inEngland for graduate employability, UEL has seen a 2,100% surge inapprenticeship completions since 2019/2020, while our students’ careerconfidence exceeds the national average by 9.4%, demonstrating exceptionalcareer readiness.

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